P. Venkata Durga Seshu Priya*1, P. Venkatesh2*, K. Manikyam3
1-3Department of Pharmacy, Jagans Institute of Pharmaceutical Sciences, Jangala Kandriga, Nellore, A.P.
A B S T R A C T
Aesthetic medicine will provide assistance to patients seeking aesthetic beauty by aiding the maintenance, modification, and reshaping of their bodily appearance and beauty. Aesthetic medicine includes aesthetic surgery, aesthetic dermatology, aesthetic dentistry, aesthetic traditional chinese medicine, aesthetic medical technology, aesthetic healthcare technology, aesthetic clinical psychology, medical aesthetic techniques, etc. The branches of aesthetic medicine originate from their parent discipline and share related objectives and aims. Aesthetic surgery originated from plastic, maxillofacial, eye, ear, nose, and throat, and orthopedic surgeries, including microsurgery, etc. The target population is different: interventions are not aimed at traditional patients but healthy individuals who perceive themselves as having appearance and bodily defects and experience psychologic requirement for aesthetic improvement, so called aesthetic seekers. The differences of medical requirements and services: all programs within aesthetic medicine can be considered as non-essential medical needs.
Keywords: Aesthetic medicine, chinese medicine, aesthetic medical technology, bodily defects, aesthetic seekers.